1. Define `Product Life Cycle` in marketing.
A. The stages a product goes through from introduction to decline.
B. The total number of units a product sells in its lifetime.
C. The amount of time a product remains in the development phase.
D. The process of creating new product ideas.
2. What does `CAC` stand for and why is it important?
A. Customer Acquisition Cost; it measures the cost of acquiring a new customer.
B. Corporate Audit Committee; it oversees a company`s financial reporting.
C. Creative Arts Council; it supports artistic endeavors.
D. Capital Allocation Committee; it decides how to allocate investment funds.
3. Which of the following is a key benefit of `email marketing`?
A. Ability to personalize messages and target specific customer segments.
B. Complete anonymity and lack of accountability for marketing messages.
C. Guaranteed high open rates and click-through rates regardless of content.
D. Reaching a predominantly young demographic.
4. What is `viral marketing`?
A. A marketing phenomenon where information spreads rapidly from person to person.
B. Marketing efforts that intentionally spread misinformation.
C. Marketing campaigns focused on health and wellness products.
D. Marketing strategies that are highly contagious.
5. What is `CRM` and how does it benefit marketers?
A. Customer Relationship Management; it helps manage customer interactions and data throughout the customer lifecycle.
B. Corporate Regulatory Mandates; it ensures compliance with industry regulations.
C. Creative Resource Management; it optimizes the use of creative assets.
D. Cost Reduction Measures; it identifies areas for cost savings.
6. Which of the following best describes `market segmentation`?
A. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
B. Aggregating all consumers into a single, undifferentiated marketing group.
C. Focusing marketing efforts on a single, highly specialized product.
D. Selling products exclusively through online marketplaces.
7. What is `brand positioning`?
A. Creating a unique and valued space for a brand in the target customer’s mind.
B. Physically placing products on store shelves.
C. The process of naming a new brand.
D. Determining the optimal price point for a product.
8. In marketing, what does `AIDA` stand for?
A. Awareness, Interest, Desire, Action
B. Attention, Innovation, Decision, Analysis
C. Analysis, Implementation, Development, Assessment
D. Achievement, Influence, Drive, Ambition
9. What is `influencer marketing`?
A. Collaborating with individuals who have a significant following and influence over a target audience.
B. Using aggressive sales tactics to persuade customers.
C. Marketing products exclusively through print media.
D. Ignoring customer feedback and focusing on celebrity endorsements.
10. What is `SWOT` analysis used for in marketing?
A. To assess a company`s Strengths, Weaknesses, Opportunities, and Threats.
B. To determine the Selling Without Talking strategy.
C. To calculate the Stockholders` Worth Over Time.
D. To measure the Success With Online Transactions.
11. What is `affiliate marketing`?
A. A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
B. Marketing exclusively through print advertisements.
C. A marketing strategy where companies merge and become affiliates of each other.
D. Marketing without tracking results.
12. Which of the following is a characteristic of `direct marketing`?
A. Personalized communication delivered directly to individual consumers.
B. Broadcasting messages to a mass audience through television and radio.
C. Relying solely on word-of-mouth marketing.
D. Ignoring customer data and preferences.
13. In the context of marketing analytics, what does `ROI` measure?
A. Rate of Inflation
B. Return on Investment
C. Reach of Influence
D. Risk of Implementation
14. Which of the following is an example of `guerrilla marketing`?
A. Running a television advertisement during the Super Bowl.
B. Placing a product in a popular movie.
C. Using unconventional and surprising interactions to promote a product or service.
D. Sending out mass email marketing campaigns.
15. What is `content marketing`?
A. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
B. Primarily focusing on paid advertising to reach a broad audience.
C. Using aggressive sales tactics to close deals quickly.
D. Ignoring customer feedback and focusing on product features.
16. What is `brand equity`?
A. The total assets of a company`s marketing department.
B. The financial value of a company`s stock market performance.
C. The value of a brand based on consumer perceptions, experiences, and loyalty.
D. The cost of producing all branded marketing materials.
17. What is `Marketing Automation`?
A. Using software to automate repetitive marketing tasks, such as email campaigns and social media posting.
B. Completely replacing human marketers with robots.
C. Ignoring customer data and relying on gut feelings.
D. Manually tracking every customer interaction.
18. Which of the following is NOT a common type of marketing research?
A. Surveys
B. Focus Groups
C. Astrology Readings
D. Experiments
19. Which of the following is a key element of a `value proposition`?
A. A clear statement of the benefits a customer receives from a product or service.
B. A detailed description of the product`s technical specifications.
C. A list of the company`s financial investors.
D. A guarantee of the lowest possible price.
20. What is `social listening` in social media marketing?
A. Monitoring social media channels for mentions of your brand, competitors, and industry keywords.
B. Ignoring negative comments on social media.
C. Only posting promotional content on social media.
D. Automatically responding to all social media mentions.
21. What is `permission marketing`?
A. Marketing based on obtaining customer consent to receive promotional messages.
B. Marketing without regard for customer preferences or privacy.
C. Marketing that is exclusively targeted at government agencies.
D. Marketing that is only allowed with explicit legal permission.
22. Which of the following is NOT a key component of the marketing mix (the 4 Ps)?
A. Promotion
B. Place
C. People
D. Price
23. What does `conversion rate` measure in e-commerce?
A. The percentage of website visitors who complete a desired action, such as making a purchase.
B. The speed at which a website loads.
C. The number of products returned by customers.
D. The cost of acquiring new customers.
24. Explain the concept of `brand loyalty`.
A. The tendency of consumers to consistently purchase a particular brand`s products.
B. The act of purchasing the cheapest available product.
C. A consumer`s indifference to brand names.
D. The practice of switching brands frequently.
25. What is the main goal of `Public Relations` (PR)?
A. To maintain a positive image and build relationships with the public.
B. To directly sell products to consumers.
C. To avoid interacting with the media.
D. To create misleading advertising campaigns.
26. What is `SEO` and why is it important?
A. Search Engine Optimization; it improves a website`s visibility on search engines.
B. Sales Executive Officer; it manages a company`s sales team.
C. Social Engagement Optimization; it increases engagement on social media platforms.
D. Strategic Expense Oversight; it controls a company`s marketing budget.
27. What is `A/B testing` used for in marketing?
A. To compare two versions of a marketing asset to determine which performs better.
B. To test the structural integrity of a physical product.
C. To assess a company`s financial performance.
D. To randomly select marketing strategies.
28. What is `Market Penetration` strategy?
A. Selling more of existing products in existing markets.
B. Introducing new products into new markets.
C. Selling existing products in new markets.
D. Introducing new products into existing markets.
29. Differentiate between `push` and `pull` marketing strategies.
A. `Push` involves taking the product to the customer, while `pull` involves getting the customer to come to the product.
B. `Push` is more expensive than `pull`.
C. `Push` is only used for online marketing, while `pull` is for traditional marketing.
D. `Push` is always more effective than `pull`.
30. What does `CPM` stand for in online advertising?
A. Cost Per Mille (Thousand)
B. Click-Through Percentage
C. Customer Profit Margin
D. Creative Project Management
