1. What is `market research`?
A. The process of selling products at local markets.
B. The systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
C. The act of creating new product ideas.
D. The process of setting prices for products and services.
2. Which of the following is NOT a component of the marketing mix (4Ps)?
A. Price
B. Promotion
C. People
D. Place
3. What is `brand equity`?
A. The total assets of a company`s marketing department.
B. The financial value of a company`s stock.
C. The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
D. The cost of creating and maintaining a brand identity.
4. What does `SEO` stand for in digital marketing?
A. Sales Engine Optimization
B. Search Engine Optimization
C. Social Engagement Optimization
D. Strategic Enterprise Operations
5. Which of the following is a tool used in `competitive analysis`?
A. SWOT analysis
B. Cash flow statement
C. Employee satisfaction survey
D. Inventory management system
6. What is `influencer marketing`?
A. Marketing that targets government officials.
B. Partnering with individuals who have a significant following and influence within a specific niche.
C. Using aggressive sales tactics to pressure customers.
D. Marketing products exclusively to celebrities.
7. Which of the following is an example of `direct marketing`?
A. Running a TV commercial.
B. Placing an ad in a magazine.
C. Sending promotional emails to a targeted list of subscribers.
D. Sponsoring a local sports team.
8. What is `Market Segmentation`?
A. The process of selling products in farmers` markets.
B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
C. The act of focusing marketing efforts on a single, specific customer.
D. The process of creating a unique brand name.
9. Which of the following is a key benefit of `Social Media Marketing`?
A. It guarantees immediate sales increases.
B. It allows for direct interaction and engagement with customers.
C. It eliminates the need for traditional marketing methods.
D. It is always cheaper than other forms of advertising.
10. Which of the following metrics is most relevant for measuring the success of an email marketing campaign?
A. Website traffic
B. Open rate and click-through rate
C. Social media followers
D. Brand awareness score
11. What is `Customer Lifetime Value (CLTV)`?
A. The total revenue a customer brings in during their first purchase.
B. A prediction of the net profit attributed to the entire future relationship with a customer.
C. The cost of acquiring a new customer.
D. The average amount of time a customer spends on a company`s website.
12. What does `CPM` stand for in online advertising?
A. Cost Per Mile
B. Cost Per Click
C. Cost Per Thousand (Impressions)
D. Creative Performance Metric
13. Which of the following describes `omnichannel marketing`?
A. Marketing to consumers in multiple languages.
B. Providing a seamless and integrated customer experience across all channels and devices.
C. Focusing solely on online marketing efforts.
D. Using only print advertising methods.
14. What is `brand awareness`?
A. The legal protection of a brand`s logo and name.
B. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
C. The financial value of a brand`s assets.
D. The process of creating a new brand identity.
15. Which of the following is a benefit of `marketing automation`?
A. It eliminates the need for human interaction with customers.
B. It allows for personalized and targeted messaging at scale.
C. It guarantees a 100% conversion rate.
D. It is always cheaper than traditional marketing methods.
16. What does `KPI` stand for in marketing?
A. Key Performance Indicator
B. Known Product Information
C. Keep Promoting Immediately
D. Knowledge of Public Interests
17. What is the meaning of `USP` in marketing?
A. Unique Selling Proposition
B. Universal Sales Process
C. United States Promotion
D. Uninterrupted Service Period
18. Which of the following best describes `Content Marketing`?
A. Directly selling products through online advertisements.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
C. Focusing solely on optimizing website search engine rankings.
D. Using aggressive sales tactics to close deals quickly.
19. What is `viral marketing`?
A. Marketing that uses computer viruses to spread.
B. A marketing phenomenon that facilitates and encourages people to pass along a marketing message.
C. Marketing targeted at people with viral infections.
D. Marketing that is only effective during flu season.
20. What is `A/B testing`?
A. Testing the alphabet to create a new brand name.
B. Comparing two versions of a marketing asset to see which performs better.
C. Analyzing the accounts and budgets of a marketing campaign.
D. Auditing the advertising strategies of competitors.
21. Which of the following is a type of `marketing channel`?
A. A customer service department.
B. A social media platform.
C. A product development team.
D. A human resources department.
22. Which of the following is an example of `guerrilla marketing`?
A. Running a television advertisement during prime time.
B. Placing a full-page ad in a national newspaper.
C. Creating a flash mob performance in a public place to promote a product.
D. Sending out mass email campaigns to potential customers.
23. What is `Product Positioning`?
A. The physical location where a product is manufactured.
B. The place a product occupies in consumers` minds relative to competing products.
C. The process of setting a product`s price.
D. The method of distributing a product to retailers.
24. What does `ROI` stand for in marketing?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Relationship with Investors
25. Which of the following is a characteristic of `niche marketing`?
A. Targeting a broad, general audience.
B. Focusing on a very specific segment of the market.
C. Using mass marketing techniques.
D. Ignoring customer feedback.
26. Which of the following is NOT typically considered a stage in the `Product Life Cycle`?
A. Introduction
B. Growth
C. Reinvention
D. Decline
27. What is `permission marketing`?
A. Marketing without obtaining customer consent.
B. Marketing that requires explicit customer consent before sending promotional messages.
C. Marketing that is only permitted in certain geographic locations.
D. Marketing that targets government officials.
28. In marketing, what does `AIDA` stand for?
A. Action, Interest, Desire, Awareness
B. Attention, Innovation, Desire, Action
C. Awareness, Interest, Desire, Action
D. Analysis, Implementation, Development, Assessment
29. What is `Conversion Rate Optimization (CRO)`?
A. The process of converting leads into sales.
B. The practice of increasing the percentage of website visitors who complete a desired action.
C. The method of converting currencies for international marketing.
D. The strategy of converting competitors` customers.
30. Which of the following is a method of `gaining customer insights`?
A. Ignoring customer complaints.
B. Conducting surveys and focus groups.
C. Relying solely on internal sales data.
D. Avoiding social media interaction.
