1. In digital marketing, what does `PPC` stand for?
A. Post Public Content
B. Pay-Per-Click
C. Product Placement Campaign
D. Page Performance Chart
2. What is `remarketing`?
A. Marketing to customers who have already interacted with your brand.
B. Marketing a product that has been recalled.
C. Marketing a product with a completely new brand name.
D. Marketing only to new customers.
3. What does `CPM` stand for in advertising?
A. Cost Per Mile
B. Cost Per Thousand (Mille)
C. Customer Profit Margin
D. Campaign Performance Metric
4. What does `CAC` stand for in marketing?
A. Customer Acquisition Cost
B. Campaign Advertising Cost
C. Content Approval Committee
D. Creative Artistry Circle
5. Which of the following is a primary goal of `public relations` (PR)?
A. To directly increase sales revenue.
B. To manage and shape public perception and build a positive brand image.
C. To solely focus on advertising campaigns.
D. To minimize customer interaction.
6. Which of the following is a characteristic of `inbound marketing`?
A. Focusing on buying ads and email lists.
B. Attracting customers through relevant and helpful content and adding value at every stage of your customer`s buying journey.
C. Interrupting potential customers with aggressive sales tactics.
D. Ignoring customer feedback.
7. What is `influencer marketing`?
A. Marketing that relies solely on celebrity endorsements.
B. A type of marketing that involves collaborating with individuals who have a significant influence over a target audience.
C. Marketing that is only done through print media.
D. Marketing that ignores customer feedback.
8. What is `brand positioning`?
A. The act of physically placing products on store shelves.
B. The process of establishing and maintaining a unique and favorable image of a brand in the minds of consumers.
C. The process of moving a company`s headquarters to a new location.
D. The process of organizing a company`s financial records.
9. Which of the following is NOT a component of the marketing mix (the 4 Ps)?
A. Product
B. Price
C. Promotion
D. People
10. What is `social listening`?
A. Ignoring customer complaints on social media.
B. Monitoring digital conversations and trends related to a brand or industry.
C. Posting promotional content without engaging with followers.
D. Deleting negative comments on social media platforms.
11. Which of the following is a key metric for measuring the success of a social media campaign?
A. The number of employees in the marketing department.
B. Engagement rate (likes, shares, comments).
C. The length of the company`s office space.
D. The number of products in the company`s inventory.
12. In marketing analytics, what does `churn rate` measure?
A. The rate at which customers stop doing business with a company.
B. The rate at which new products are launched.
C. The rate at which employees leave a company.
D. The rate at which marketing campaigns are created.
13. What is the purpose of a `SWOT analysis` in marketing?
A. To evaluate a company`s Strengths, Weaknesses, Opportunities, and Threats.
B. To calculate the Sales Weighted Over Time.
C. To determine the Salary Worth Of Talent.
D. To assess the Stockholder`s Willingness To invest.
14. In the context of marketing, what does `SEO` stand for?
A. Sales Execution Optimization.
B. Search Engine Optimization.
C. Strategic Engagement Outreach.
D. Social Environment Overview.
15. Which of the following best defines `brand equity`?
A. The total assets owned by a company.
B. The financial value of a brand, including customer perception and loyalty.
C. The market share a brand currently holds.
D. The number of products a brand offers.
16. What is the main purpose of a `buyer persona`?
A. To create a fictional representation of your ideal customer.
B. To analyze the financial performance of the company.
C. To track employee attendance.
D. To manage inventory levels.
17. What does `CRM` primarily help a company manage?
A. Its financial statements.
B. Its relationships and interactions with customers.
C. Its supply chain logistics.
D. Its internal employee training programs.
18. What is `content marketing`?
A. A type of marketing that involves aggressive sales tactics.
B. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
C. Marketing that focuses solely on selling physical products.
D. Marketing that is only done through paid advertising.
19. What is `viral marketing`?
A. A marketing strategy that uses computer viruses to spread messages.
B. A marketing phenomenon that facilitates and encourages people to pass along a marketing message.
C. Marketing that is only done through email spam.
D. Marketing that ignores customer privacy.
20. What is `A/B testing` used for in marketing?
A. To test the structural integrity of a product.
B. To compare two versions of a marketing asset to see which performs better.
C. To assess employee performance.
D. To determine the company`s annual budget.
21. What does `conversion rate` measure?
A. The percentage of website visitors who complete a desired action (e.g., make a purchase, sign up for a newsletter).
B. The number of employees who are converted to full-time status.
C. The rate at which a company`s stock price increases.
D. The speed at which products are manufactured.
22. Which of the following best describes `omnichannel marketing`?
A. Marketing only through one channel.
B. A multichannel approach that provides the customer with a completely integrated experience.
C. Marketing that focuses solely on print advertising.
D. Ignoring the customer journey.
23. What is a `value proposition`?
A. A statement that summarizes why a consumer should buy a product or use a service.
B. A legal document outlining the terms and conditions of a sale.
C. A financial report detailing a company`s assets and liabilities.
D. An internal memo outlining employee responsibilities.
24. Which of these is a key benefit of `email marketing`?
A. Extremely high cost per conversion.
B. Ability to personalize messages and track results.
C. Guaranteed immediate sales increases.
D. Reaching only a very limited demographic.
25. Which of the following is a benefit of using marketing automation?
A. Reduced efficiency in marketing campaigns.
B. Improved targeting and personalization of marketing messages.
C. Increased manual effort in marketing tasks.
D. Decreased ability to track campaign performance.
26. What does `CTR` measure in online advertising?
A. Customer Transaction Rate.
B. Click-Through Rate.
C. Cost-To-Revenue ratio.
D. Content Transformation Rate.
27. What is `market segmentation`?
A. The process of selling products in farmers` markets.
B. The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
C. The process of consolidating marketing budgets across different departments.
D. The process of expanding into new international markets.
28. What is `guerrilla marketing` primarily known for?
A. Its reliance on traditional advertising channels.
B. Its use of unconventional and surprising interactions.
C. Its focus on high-budget campaigns.
D. Its emphasis on digital marketing strategies.
29. What does `lead generation` refer to in marketing?
A. The process of managing a company`s legal affairs.
B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company`s product or service.
C. The process of manufacturing new products.
D. The process of auditing financial statements.
30. In marketing, what does `ROI` primarily measure?
A. The number of social media followers gained.
B. The overall satisfaction of customers.
C. The profitability of an investment.
D. The total revenue generated by a campaign.
